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Lay the Groundwork

02

Lay the Groundwork

2. How To Set Your Goals

Working from home comes with a number of unique challenges. One of the challenges that you may face is staying motivated. If you speak with any freelancer, you will often find that staying on the right track can be a challenge. One of the things you can do to combat this is set goals for yourself. Setting effective freelancing goals is something that requires a lot of thought and planning. You cannot simply set goals for the sake of setting them. With that in mind, continue reading to discover some tips on how to set your freelance goals.


Work backwards

The first piece of advice we have for you when it comes to setting your freelance goals is to work backwards. Think about your ultimate end goal. Where do you see yourself when it comes to the pinnacle of your career? Once you have established this, you can then start to work backwards and you can plot the steps that are going to be required to ensure that you can get to your ultimate goal. Splitting your main goal into smaller, achievable steps is imperative. This helps you to stay motivated and on track, otherwise, you are going to be overwhelmed by the massive goal that you have set yourself. It can make it feel like you are never going to be able to get there. This is why smaller milestones are critical. 


Prioritize 

Another important and simple tip that we have for you when it comes to your freelance goals is to prioritize. You may have a number of different freelance goals. However, giving yourself too much to achieve can make life hard. You do not know where to focus your attention and things can get a bit messy as a consequence. This is why it makes sense to figure out what goals are the most important to you. Prioritise so that you can start ticking those goals off your list.


Track and assess your goals 

The final piece of advice that we have for you is to track and assess your goals. After all, things change over time. Our priorities and circumstances change. Plus, the industries that we work in change. You only need to consider the past 12 months to realise that you simply never know what is around the corner, and this is why it is important that you continue to evaluate your goals and set new targets as and when required. Just like you evaluate your performance over time, you need to assess your goals and ensure they make sense.

So there you have it: some of the different steps that you can take to set effective freelance goals. Freelancing comes with a whole host of advantages, yet it does have its challenges as well. One of the best ways to ensure that you stay motivated and continue to achieve while freelancing is setting effective goals. We hope that the advice and tips that have been provided above will help you to do that effectively. 


3. How To Pick Your Field

It’s a misconception that in order to be a successful entrepreneur you need some sort of ground-breaking idea. In fact, it’s perhaps more important to follow consumer behaviors and current trends in the market. Many freelancers start out without a definitive idea and need to spend time analyzing various factors to pick their field. If you would like to be your own boss, but have yet to decide on your freelance field, there are a few questions you can ask yourself. These should help you understand which is the best path for you.


What are your skills and strengths?

You don’t necessarily need a unique talent to become a freelancer as there are certain soft skills that can be more important. In your current or previous jobs, what transferable skills have you learnt, for example? Perhaps you prefer technical work or are more of a people person. You could brainstorm a list of these. This way you can try to relate these skills and strengths to a relevant freelance field.


What are your interests and passions?

Even if your chosen freelance field isn’t necessarily your dream job it should still align with your interests and passions. It’s more challenging to work in an area you aren’t interested in at all. You could also break aspects of the job down. For instance, the type of work involved whether it’s creative, practical, or gives the opportunity to work closely with other people.


How do you prefer to work?

Consider other practicalities. Would you prefer to pick a freelance field as a sideline or turn it into a full-time job? Try to imagine a typical day in the role and decide whether this sort of schedule would suit you. Think about the potential other people involved in your chosen job and whether you would enjoy interacting on a daily basis.


Is there supply and demand?

Even if you have a genuine passion or talent there ideally needs to be supply and demand. Research the current market and find out if there’s a need for your products or services. It’s not a problem if you have a few rivals, but you’ll need to figure out how you can gain a competitive edge, which brings us to the next point...


Have you researched your competitors?

It’s unlikely that your business idea will be completely unique, although you can determine your unique selling point (USP) by researching your competitors. This will also give you a bit of data on their marketing efforts and other tactics. Here are few tips to get you started:

  • Check them out on social media
  • Network at virtual industry events
  • Find out about their pricing
  • Study their content marketing tactics and website
  • Read their customer reviews

Picking the right freelance field can be challenging and there are a lot of factors to bear in mind. Hopefully this quick guide has given you a few things to think about. If you would like further information on becoming a freelancer, find out more today.


4. What Not to Do When You Start

When doing anything for the first time, it can be as much about what you should not do as it is about what you should do. Learning from other people’s mistakes and making sure you do not fall into the same pitfalls is imperative. After all, if you can learn from where others have gone wrong instead of making the same areas yourself, you can give yourself the best of success. With that being said, we are going to look at some of the main freelance don’ts you should avoid when starting out.

One of the biggest mistakes that we see a lot of people make is never saying no. when you are first starting out as a freelancer, it can be tempting to say yes to everything. After all, you do not want to miss out on any opportunities. However, if you say yes to everything, you will find yourself working on projects that simply are not profitable and take up too much of your time to be worth it. If you are questioning whether a client is worth it, you probably don’t need that client, so cut your losses and move on to better things.

Another mistake that we see a lot of people make when freelancing is trying to work while they are in bed or while watching television. A lot of people think that this is a major benefit associated with working from home. In fact, it is simply a major trap. If you work in bed or while watching television, you are never going to be productive. You will only end up costing yourself tons of money because your productivity levels will end up being low to the point where you are not making any money.

The final piece of advice that we have for when it comes to freelancing don'ts is to avoid overestimating. A lot of freelancers fall into the trap of over promising and under delivering, especially when it comes to deadlines. While it can be tempting to give short deadlines to try and secure work, it is always better to give yourself a bit of space in case anything goes wrong. If you then end up delivering the work sooner, you will leave the client impressed, so it can only be a good thing. As time goes on, you'll master your schedule. 

So there you have it: some of the major freelancing don’ts when it comes to starting off in this industry. If you can avoid the errors that have been mentioned above, you can give yourself a much greater chance of success. However, if you do end up making a mistake, it is important not to beat yourself up about it. We all make mistakes on our journey to success. Rather than dwelling on the negative, you should look at the positive and figure out where you went wrong. If you can view every mistake as a learning lesson, you will stand yourself in great stead for your future as a freelancer. 

5. How To Define Your Target Market

Defining your target market is an essential step when setting up a marketing campaign. In this guide, you’ll find out exactly how to do it as a freelancer. 

Have you thought about who you’re selling to? This is a key first step when planning your pitch and it’s easily forgotten. Even major CEOs often forget to set their target market. So, how do you guarantee you find your target market? Most businesses want to reach as many people as possible, but no product or service is universal. To ensure the greatest success rates, you need a laser-focused strategy. Targeting too many people will also make your marketing strategy far too expensive. To keep your marketing efficient, and effective, you need to find the right niche. 


Asking The Right Questions

The first step to find your target market is always going to be about asking the right questions. You need to think about: 

  • Who are they?
  • What do they want/what are their interests?
  • What are their pain points? 
  • What messages will appeal to them? 

Finding your target audience's pain points is particularly crucial. Once you understand the problem that they are dealing with, you will be able to market the ideal solution to them. 


Be Precise Not Random

Next, you need to make sure that you are being precise when setting your target market. There are numerous ways that you can target people. For instance, you can explore geographical marketing. This provides you with the option of utilizing offline marketing tactics like bus ads or online marketing based on regionally focused keywords. 

You can target people too or attitudes. For instance, you can think about targeting conservatives or people of a particular age group. Once you define your target market in this way, your marketing strategy is going to be completely transformed. 

You can pick your niche using the two qualifier methods. This refers to choosing a target group and then focusing on a key section of that group that you are interested in. 


Create Your Ideal Client Profile

You also need to make sure that you are creating your ideal client profile. Taking this step is going to help you visualize how your client thinks before you approach them. To do this, you need to make sure that you are describing your ideal client in as much detail as possible. 


Why Is Defining Your Target Market Crucial?

Defining your target market in the freelance industry can help you in a variety of ways. However, the main benefit is that it will allow you to get into your buyer’s head. You can understand exactly what’s on their mind. This again leads back to their pain points. Once you know their issues, you will always be able to use this to your advantage. 


Get Started Now

We hope this helps you understand a little about how to define your target market. By getting this first step right, you can strengthen your entire marketing campaign.